Passionate about creative work ranging from Film, Photo and Graphic Design, to creatively directing projects & campaigns. I have over ten years of experience working in various creative fields, which enables me to see a project through many lenses. My work ethic empowers me to be efficient with my time which translates to quick deliverables without sacrificing quality. The perspective and attitude I bring makes me a great addition to any project.
My creative journey has led me through the most exciting projects and campaigns that the younger me could have never imagined. Having started off my professional career in Germany as a Videographer creating music videos, I was quickly discovered by noticeable European labels such as Babylon World, as well as the world leader in dance music SPINNIN' RECORDS. My most notable work during this era was directing a music video for none other than "the greatest DJ of all time", Tiësto!
This was a steppingstone that later brought me larger projects with major responsibilities as I took on more demanding projects as a creative director. In 2017 and 2019, I was lucky enough to have been given the opportunity to direct THE GERMANY BOXING AWARDS (Herqul), which was a project that combined all my creative talents.
Shortly after, I decided to take a break from the professional world and take some time off to travel the world and reflect on how I wanted to continue my career. It was during this time that I was contacted by IKEA for exclusive artworks and has since turned into a successful partnership resulting in continuous releases of artworks for IKEA's art & decor department.
I have used the down time during COVID-19 to work on a passion project combining my origin (Armenia) and my talents to launch a streetwear brand called IM HYSTN.
NOW I’M BACK and living in the heart of the Entertainment Industry: LOS ANGELES! I'm open for any challenging creative projects and campaigns. I'm looking forward to creating an emotional bridge between the real world and the creative universe through film, photo, and graphic design, in order to create a lasting impact on people.